Sebastian Wrong is a designer, creative director and specialist in modern manufacturing. His fifteen year career has seen him work with some of the most pre-eminent designers and companies of the era. His portfolio of work spans furniture, lighting, accessories and gallery projects. He is currently the creative director of the London based lighting manufacturer, Wrong.London.
Wrong received much critical acclaim for the Spun lamp, which he designed for Flos in 2003, winning the prestigious Red Dot Design Award. In 2005, he was a founding member of the British manufacturer Established & Sons, and remained the design director of the company until 2012. Under his guidance, the company produced some of the most iconic designs of the decade. In 2011, Wrong launched The Wrong Shop, an online platform that sells edition prints by notable designers and artists from around the world.
In 2012, in collaboration with Danish brand HAY, Wrong founded WH. Initially conceived as a specialist lighting manufacturer, the guiding principle for WH was to create design of lasting quality at an accessible price. In 2016, WH has evolved into Wrong.London, with the company now dedicating itself entirely to lighting manufacture. Based in London, the company is progressive and independent in spirit, tapping into the idiosyncratic joy of the city in which it is based. Wrong works closely with a talented roster of international designers who like to play with the possibilities of product. Together, they celebrate diversity, eclecticism and good ideas.