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Wrong Shop at Salone del Mobile Milan 2023

New pieces by Bethan Laura Wood, Ronan Bouroullec and Nathalie Du Pasquier and more revealed at exhibition and pop-up store in Brera Design District

In April 2023, we made our Milan debut with a new collection and pop-up store during Salone Del Mobile. The Milan Salon Collection showcased extraordinary edition prints and posters by contemporary designers from across the globe, introducing brand new works by Ronan Bouroullec, Jaime Hayon, Nathalie Du Pasquier and Bethan Laura Wood.

For Milan Design Week, we joined forces with long-time Wrong Shop collaborator George Sowden who presented his latest light designs, alongside ceramics from Danish company Raawiii in the new 44SPAZIO shop.

The latest artist addition to the brand, Bethan Laura Wood’s Crestata print series brings a new medium to our range and premiered in Milan. During lockdown, Wood took to drawing her collection of cacti and succulents. The captivating shapes and movement transformed into colourful ink drawings. Now, they are produced as exclusive, limited edition prints that conjure dreamlike new worlds. Her first limited edition print release, the artwork is block printed onto delicate Japanese Takeo Tela paper.

Bethan Laura Wood

Bethan Laura Wood, Crestata Set, limited edition, £1,995


Ronan Bouroullec added two new drawings to his ongoing poster series. Alongside his work as a designer, drawing – which has been a regular activity since early childhood – occupies an important place in Ronan Bouroullec’s daily life. Form unfolds progressively through repeated gestures, and line and colour reach across all sides of the composition in Drawing 22 + Drawing 23.

Ronan Bouroullec framed poster
Ronan Bouroullec, Drawing 23 poster in oak tray frame, £200

New limited edition prints by iconic artist and designer Nathalie Du Pasquier titled Thick Line Drawings are embossed relief images. Her multifaceted practice effortlessly falls between art and architecture and celebrates a purist approach to geometric, abstract form. Her artistic language reflects an interest in geometry, variations and systems, taking the complexity of simple structures and making them mesmerising.

Nathalie Du Pasquier
Nathalie Du Pasquier, Thick Line Drawing 2, limited edition, £395

Contemporary posters from artist Rop van Mierlo were also revealed. Rop’s alluring animals, made in his signature watercolour style, take new forms of untameable creatures Snow Leopard and Frog. The latter was commissioned for The Rotterdam Eye hospital, who sends beautiful T-shirts of the animal print to children ahead of their stay to reduce fear and create a feeling of community.

Rop van Mierlo, Frog

Rop van Mierlo, Frog poster, from £55


Discover Jaime Hayon’s poetic new series ‘I Find You In The Emptiness’ which continues his frequently used themes of nature, history, folklore, and culture. Hayon’s new work uses his limitless imagination to create impeccably realised designs of joyous visual delight. Hayon says: "Despite the emptiness, you are able to find someone. These new works have a theatrical atmosphere where the elements are both the subject and participants of the setting.

Jaime Hayon, limited edition
Jaime Hayon, Posing For Mexican Nights, oak framed edition, £695

Founder Sebastian Wrong said, “Bringing the Wrong Shop to Milan for the first time and being a part of Salone, the centre of the global design community, is a huge milestone.”

Marking the Wrong Shop’s first ever presence at Milan Design Week, the selection of artworks, limited edition prints, posters and painted furniture were available to purchase at the exhibition.If you missed the event, make sure to catch us there is 2024 and shop these new artworks online now.

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Artist and designer Ronan Bouroullec is a powerhouse of design. Notable for his architectural interventions, experimental objects and colourful abstract forms. His work is held in coveted permanent collections and he has collaborated with iconic brands such as Vitra, Hay, Flos, and Kvadrat.
World renowned artist, designer and tech subverter Erwan Bouroullec's work bridges both art and design. His diverse practice explores coding and computer algorithms to create unique digital drawings. His collaborative designs have seen him work with brands such as Vitra, Established & Sons and Kvadrat.
Brothers Ronan and Erwan Bouroullec live and work in Paris. Their oeuvre ranges from small everyday objects to architectural projects, furniture and drawings. For over two decades, the acclaimed duo have co-created iconic designs for major brands and their work is held in some of the world’s most coveted permanent collections.
Amsterdam-based designer and illustrator Rop van Mierlo's peculiar works feature untameable creatures. His signature dreamlike style has seen him collaborate with recognisable brands such as Maison Kitsuné Paris, Moncler and Hermès.
Visual artist Pierre Charpin balances colour, line, form and space in rhythmic, expressive compositions. Explore his minimalist aesthetic, and striking monochromatic prints. Known for his collaborations with recognisable brands such as Hermès, Hay and Saint-Louis Crystal to name a few.
Iconic artist and designer Nathalie Du Pasquier was a founding member of the Memphis group and ever since, she’s been an unstoppable force in shaping the design world as we know it. Her multifaceted practice has seen her work with the likes of American Apparel, Hermès, Bitossi and Mutina.
Gijs Frieling and Job Wouters, known collectively as FreelingWaters, work between illustration, painting, graphic design and furniture design to achieve a colourful and psychedelic aesthetic. Their debut collection premiered at London Design Week and Design Miami/Shanghai in the autumn of 2021 and ever since, they've worked on commissions for Elle Decor and fashion designer Dries van Noten, to art gallery The Future Perfect and more.
Working in the boundaries between art, decoration and design, Jaime Hayon's creations for are full of optimism and show his limitless imagination. ⁠His work can be seen in public spaces and as part of leading hotels worldwide, as well as making creations with brands such as Zara, Swarovski, Cartier, &Tradition and Cassina.
Renowned artist, writer and publisher, Canadian-born Leanne Shapton is now based in NYC. She is Art Editor of The New York Review of Books, and her illustrations have previously explored themes, such as swimming pools, women’s fashion, and floral forms.
George Sowden is a designer living and working in Milan and founding member of the Memphis Group. A designer for Swatch, Alessi, Guzzini, Moulinex and Steelcase among others. In recent years he started his own company, Sowden, and designed and produced a collection of items for Hay.
Philippe Weisbecker's work has been featured in some of the most prestigious publications, including The New York Times, Forbes, GQ and The New Yorker, and he is currently collaborating on inspiring projects with global design brands.
Bold and witty, Richard Woods' work is instantly identifiable. The British artist first gained recognition in the 1990s and is known for creating remarkable installations and sculptures that mimic the aesthetics of traditional architecture.
Part illustration, graffiti and calligraphy, Job Wouters mixes them all together to create powerful and vivid visuals. Over the last decade, he has worked for commissioners such as The New York Times, Süddeutsche Zeitung, Stussy, Nike and Universal.
British designer Bethan Laura Wood's colourful approach has seen her work with a wide range of companies, including Valextra, Kvadrat, CC-Tapis and Dior. Her work has been exhibited in galleries and museums around the world, including the Victoria and Albert Museum, Swiss Institute, Contemporary Art, MOT, Tokyo and the Design Museum, London.
To find a matching Wrong Shop poster simply go to the poster product page and select 'Unframed poster + hanging kit'.
A self-confessed textile nerd, Dutch creative Bertjan Pot is well known for his ropemasks, lighting, baskets, and rugs which reflect his experimental techniques. His colourful signature style has seen him collaborate with iconic brands such as Cassina, Febrik, Moooi and Nike.
Michael Wilkinson's work examines the aesthetics of political and social expression. Inspired by pop culture, art history, and anarchy, Wilkinson consistently revisits moments of resistance, protest and upheaval. Through his meditative, meticulous approach to making, Wilkinson seeks to ‘unbuild’ and reimagine various prescribed readings of history.
Duggie Fields was a consistent figure in London’s LGBTQ art community, alongside Andrew Logan, Derek Jarman, and Divine. His body of work is defined by a signature form of maximalist figuration – marrying imagery from classical and popular culture with art historical references from Surrealism to Modernism.
Kim Fisher works across photography, printmaking and installation, responding to her adopted city of Los Angeles – tracking its culture, weather, and architecture, as well as their disorienting effects. Collage is key part of her process, and she uses sources ranging from her own photographs to clippings from newspapers and magazines.
Sue Tompkins' practice is rooted language – in the formation of words, the use of speech and voice, and various forms of personal expression. Tompkins has explored this territory through live performance, text-based works, sound, installation and paintings. In these, fragments of conversation and everyday phrases are distorted and re-arranged.
Tony Swain alters, merges, and obscures printed pictures with paint, using newspaper imagery as a stimulus for his work – its inclusion a mixture of conscious selection and contingency. His collaging and painting are intuitive, and he creates mythical landscapes, cityscapes, and interiors from his factual sources.
Monika Sosnowska's practice takes inspiration from architectural entropy, rooted in her experience of structural change in various Eastern European cities. The defunct forms of post-industrial buildings have long informed the artist’s warped and distorted sculptures, in particular, her engagement with ideas of collapse – materially and conceptually.
Martin Boyce's poetic installations comprise a vocabulary of images, typography and interconnected forms which emerge across his sculptures, wall paintings, and photography. Collectively, these conjure liminal spaces which explore the aesthetic and political legacy of Modernism, the collapse of nature and culture, and the boundary between the real and fictional.
Lisa Alvarado's practice is rooted in her knowledge of Mexican American textile and mural painting traditions. Alvarado’s free-hanging works are considered orchestrations, exploring visual and sonic resonance, as well as quotidian rhythms – the transition from day to night, the drawing of breath in and out of the body.
Dirk Bell's practice questions our attempts to make sense of the belief systems and structures that control our world. The artist employs a variety of linguistic signs across drawing, painting, and sculpture in his arresting multimedia installations, often reflecting on the relationship between civilisation and human nature.
Amelia Humber lives and works in East London. Although geographically distant from the rural landscapes that fuel her work, Amelia journeys across the UK and absorbs the essence of her surroundings. Her work decompresses the mind, and gives the viewer a space to dream.
Martin Parr is one of the best-known documentary photographers and photojournalist of his generation. Known for his satirical and anthropological approach to modern life. A Magnum Photos member since 1994, his work explores global cultural peculiarities with vivid colour and ironic compositions. Themes of leisure, consumption, and communication, run throughout his photos.