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Overview of Privacy Policy

We may be required to update this policy from time to time. The Wrong Shop will notify you about any significant changes in the way we treat personal information usually by sending a notice to the primary email address you have provided. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

We are committed to protecting the privacy and security of your personal information and will only use this legally and responsibly. This privacy policy describes how we collect and use your personal information; what we do with it; and with whom it might be shared, in accordance with the UK General Data Protection Regulation (‘GDPR’) and other applicable information laws.

Our website may contain links to other websites which are outside our control and are not covered by this privacy notice. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

You can change your email preferences or unsubscribe at any time.

If you have any queries about our privacy notice, please email or write to the Data Protection Officer at Wrong Shop, 33 Lauriston Road. London, E9 7EY

Privacy FAQs

What personal information do you collect about me?

When you use, we may collect, store, and use the following personal information about you:

  • personal details (name, title, and date of birth);
  • contact details (email address, phone number, and postal address)
  • current preferences and previous activities on the site, such as product purchase
  • financial information: credit card or other payment information (we only store this for as long as we need to process payment), billing and delivery address;
  • feedback submitted related to our services and products and responses to our surveys;
  • a password for your online account (although we will not be able to see this)
  • any other information provided by you to The Wrong Shop;

In addition to the above, when you visit our website, we use cookies to improve your experience and personalise the service you receive. See our Cookies Policy for more information.

How do you collect my personal information?

We collect your personal information in a number of instances, including when you:

  • purchase products through the website;
  • sign up to our email updates;
  • register an online account or check out as a guest;
  • complete a visitor survey or enter a competition; or
  • communicate with us by phone, email, or letter

We collect information about the services you use and how you use them, for example:

  • when you visit our website, see our Cookies Policy for more information,
  • when you view and interact with our emails, advertisements, and content;
  • follow our social media channels (subject to your privacy settings on those channels).
Do you share my information?

We will not sell your personal information to any third parties or external organisations but we may share your information with our service providers/external data processors. Examples of such service providers include:

  • our email service provider, who sends out our marketing and service communications;
  • our website and financial service software, who processes orders;
  • our online merchant Global-e used to process our international orders
  • our stock management system and warehouses, who send online shop orders directly to customers;
  • our analytics software, who collates our statistical data;
  • our third-party advertisers such as Facebook who help us target our advertising communications. For example, if we are running a social media advertising campaign, we may provide some pseudonymised data to the third-party site which leverages information such as demographics, interests, and behaviours for matching purposes. This enables us to profile and identify new users likely to be interested in our content.
What rights do I have in relation to my personal information?

You have the right to:

  • obtain confirmation that we are processing your personal information;
  • access your information;
  • rectification of your personal information if incomplete or inaccurate;
  • erasure in certain circumstances, for example when you have withdrawn consent to it being processed and we have no other basis for processing it;
  • withdraw consent to the processing of your data (without affecting the lawfulness of processing based on consent before its withdrawal).; and
  • opt out of marketing communications.

Please note that the above rights may not apply in all circumstances, and requests may be refused where legal exceptions apply.

You can change your email preferences or unsubscribe at any time by logging into our email preference centre.

Artist and designer Ronan Bouroullec is a powerhouse of design. Notable for his architectural interventions, experimental objects and colourful abstract forms. His work is held in coveted permanent collections and he has collaborated with iconic brands such as Vitra, Hay, Flos, and Kvadrat.
World renowned artist, designer and tech subverter Erwan Bouroullec's work bridges both art and design. His diverse practice explores coding and computer algorithms to create unique digital drawings. His collaborative designs have seen him work with brands such as Vitra, Established & Sons and Kvadrat.
Brothers Ronan and Erwan Bouroullec live and work in Paris. Their oeuvre ranges from small everyday objects to architectural projects, furniture and drawings. For over two decades, the acclaimed duo have co-created iconic designs for major brands and their work is held in some of the world’s most coveted permanent collections.
Amsterdam-based designer and illustrator Rop van Mierlo's peculiar works feature untameable creatures. His signature dreamlike style has seen him collaborate with recognisable brands such as Maison Kitsuné Paris, Moncler and Hermès.
Visual artist Pierre Charpin balances colour, line, form and space in rhythmic, expressive compositions. Explore his minimalist aesthetic, and striking monochromatic prints. Known for his collaborations with recognisable brands such as Hermès, Hay and Saint-Louis Crystal to name a few.
Iconic artist and designer Nathalie Du Pasquier was a founding member of the Memphis group and ever since, she’s been an unstoppable force in shaping the design world as we know it. Her multifaceted practice has seen her work with the likes of American Apparel, Hermès, Bitossi and Mutina.
Gijs Frieling and Job Wouters, known collectively as FreelingWaters, work between illustration, painting, graphic design and furniture design to achieve a colourful and psychedelic aesthetic. Their debut collection premiered at London Design Week and Design Miami/Shanghai in the autumn of 2021 and ever since, they've worked on commissions for Elle Decor and fashion designer Dries van Noten, to art gallery The Future Perfect and more.
Working in the boundaries between art, decoration and design, Jaime Hayon's creations for are full of optimism and show his limitless imagination. ⁠His work can be seen in public spaces and as part of leading hotels worldwide, as well as making creations with brands such as Zara, Swarovski, Cartier, &Tradition and Cassina.
Renowned artist, writer and publisher, Canadian-born Leanne Shapton is now based in NYC. She is Art Editor of The New York Review of Books, and her illustrations have previously explored themes, such as swimming pools, women’s fashion, and floral forms.
George Sowden is a designer living and working in Milan and founding member of the Memphis Group. A designer for Swatch, Alessi, Guzzini, Moulinex and Steelcase among others. In recent years he started his own company, Sowden, and designed and produced a collection of items for Hay.
Philippe Weisbecker's work has been featured in some of the most prestigious publications, including The New York Times, Forbes, GQ and The New Yorker, and he is currently collaborating on inspiring projects with global design brands.
Bold and witty, Richard Woods' work is instantly identifiable. The British artist first gained recognition in the 1990s and is known for creating remarkable installations and sculptures that mimic the aesthetics of traditional architecture.
Part illustration, graffiti and calligraphy, Job Wouters mixes them all together to create powerful and vivid visuals. Over the last decade, he has worked for commissioners such as The New York Times, Süddeutsche Zeitung, Stussy, Nike and Universal.
British designer Bethan Laura Wood's colourful approach has seen her work with a wide range of companies, including Valextra, Kvadrat, CC-Tapis and Dior. Her work has been exhibited in galleries and museums around the world, including the Victoria and Albert Museum, Swiss Institute, Contemporary Art, MOT, Tokyo and the Design Museum, London.
To find a matching Wrong Shop poster simply go to the poster product page and select 'Unframed poster + hanging kit'.
A self-confessed textile nerd, Dutch creative Bertjan Pot is well known for his ropemasks, lighting, baskets, and rugs which reflect his experimental techniques. His colourful signature style has seen him collaborate with iconic brands such as Cassina, Febrik, Moooi and Nike.